Customer loyalty has long been measured using the RFM (recency, frequency, monetary value) framework, where spending and purchase frequency serve as proxies for loyalty. However, in today's dynamic retail landscape, characterised by omnichannel experiences and expanded customer analytics, it is essential to redefine loyalty. This article explores the limitations of traditional loyalty metrics, challenges posed by returns, the importance of customer profitability, and the potential to analyse sales and returns through an RFM lens to gain a more comprehensive understanding of customer behaviour. 

In the world of retail, the analysis of products and stores is often constrained by the rigidity of retailer and market hierarchies that hinder retailers and manufacturer partners from harnessing the full potential of their data.

At datasapiens, we recognised this challenge and developed Dynamic Attribution, a ground-breaking application in the datasapiens Advanced Insights Platform that allows users to add granular information and attributes to products and stores, empowering them to unlock valuable insights and seize new opportunities. In this blog post, we delve into the transformative power of Dynamic Attribution and its wide-ranging applications.

During our recent business trip to the vibrant city of Bangkok, we discovered a treasure trove of delightful experiences that we'd love to bring back home.

We travelled to Bangkok to tighten our business relations & form new bonds. However, we also wanted to explore the local market further. To gather insights while enjoying the city's unique charm. To analyze the daily life on these bustling streets.

In today's fast-paced, data-driven world, understanding your customers has never been more critical for retailers.

Traditional customer segmentation methods include “young families”, “healthy individuals”, or “pet lovers”.

You may argue these no longer provide the insights needed to drive success. Instead, retailers should adopt a dynamic, individualized approach to customer attribution.

It should recognize the uniqueness of each customer and the ever-changing nature of their attitudes, interests and behaviours.

In this blog post, we'll explore why dynamic customer attribution is essential for retailers and how it can lead to more effective marketing strategies and improved business performance.

The sushi principle is grounded in the idea that raw data is better than cooked data, just as raw fish is better than cooked fish in sushi. With raw data, the data is the ingredient, meaning you can cook it in as many different ways as you like, as many times as you like.

This is different to processed or aggregated data. You can't go back once the data has been “cooked” into a report! Imagine drilling through a category to find the source of a sales issue; you may discover the sub-category or SKU, but what is the impact at the customer or store level, and how does this vary over time?

The datasapiens Advanced Insights Platform is grounded in the sushi principle. 100% raw data, delivering instant, actionable insights for retailers.

Alex is the newest addition to our team. He joined us at the beginning of March. His addition resulted from our long-standing collaboration in the form of a partnership previously. He’s used to our ways of working and knows our platform & our team.  

Alex has a long career behind him, having worked in retail analytics for over 20 years.  

Let’s get to know Alex together. 

Data security has become a critical concern in today's fast-paced digital age worldwide. The International Organization for Standardization (ISO) developed the ISO 27001 certification. It became a standard that sets the benchmark for information security management systems (ISMS).

datasapiens became ISO 27001 certified in 2021.

So what exactly is this certification? What are its benefits? Why choosing certified business partners is essential for your organization's success?

Employee stock option programs (ESOPs) have become increasingly popular. Not only as a way for companies to attract top talent.

We offer several benefits by allowing employees to own the company's shares. It brings extra motivation and aligns their interests with the company's plans. It also builds long-term value. We tried several bonus schemes, but each had some pitfalls. We see ESOP as the purest form of motivation and reward. It breaks down the "THEM and US" perspective. It filters out those who focus on the result and lives the company's vision. One team, one motivation, transparent mathematics, the same for all.

In datasapiens, we have been selling company shares to our people during 4 previous years.

We find it fundamental to understand the regulations and requirements for each.

The restaurant industry has always been dynamic and ever-changing. The last few years have seen shifts in consumer preferences and technological advancements. As we look ahead to 2023, it's evident that these changes are likely to continue, with data taking centre stage in restaurant operations.

Here are some key trends in the restaurant industry to watch out for in 2023, with a focus on leveraging data generated in the restaurants:

Benchmarking the same product across numerous outlets in a market place is challenging owing to the different product descriptions used by each outlet. At datasapiens, we leverage Machine Learning (ML) to standardize this classification process.

Read our analysis of the consumer trends in Thailand during the LNY 2023 weekend.

You will find out how the FMCG market performed in the last days of 2022 in the midst of preparations for the Year of the Rabbit. And which categories recorded the highest uplifts.

Remote work has become a norm for many companies over the last couple of years, including datasapiens. The distributed work model has benefits and challenges; some people like it more than others. For some, it presents an opportunity to spend more time with their families, dedicate time to hobbies or enables to plan their days more efficiently. For me, remote work brings a certain level of freedom. Freedom to choose a place where I get things done.

I guess you have seen it yourself, an obligatory picture of a laptop & Caipirinha in a beach bar somewhere in Cancun or Krabi. Claiming this is what the life of a “digital nomad” is like.

From my experience, l would get zero to no work done in a similar environment. Nonetheless, I’ve been a vocal advocate of remote work for the past year & genuinely believe in its future.

What’s datasapiens story, a Czech data analytics company founded in 2014 in Prague?

We sat down with our founders, Koen Michiels (CEO), Jiri Tosovsky (COO) & Sam Gilbert (CPO). The story of our origin, values, challenges & goals for the near future.

Sit down, relax & enjoy this talk.

In 2020, when we decided to follow the remote-first, asynchronous approach, we knew we wanted to organize a couple of company events yearly. Otherwise, we can hardly meet at the same time & the same place. 

In previous years, we had a great time hiking in Krkonose or skiing in the Austrian Alps. Our operations team devised a splendid plan this year, choosing Sicily as our summer retreat destination. 

New normal.

That’s what people call it these days—the post-pandemic world. It has brought plenty of changes to us all, some of which we have realized immediately, some of which we only recognize as time passes.

In our third Spotlight interview of 2022, we sat down with Veronika to learn about her transition to the company and her role as an Executive Assistant.

In our second Spotlight interview of 2022, we sat down with David to learn about his role in the company and his expectations for the upcoming years.

In our first Spotlight interview of 2022, we sat down with Lukáš to learn about his love for work. He may even reveal the secret about his motivations and the challenge of balancing work and family time. 

In our latest Spotlight interview, we sat down with Juraj to learn about his role, his passion for technology and the challenges of being the CTO at datasapiens.

In our second spotlight interview, we met with Lucie to find out what it means to be a data scientist at datasapiens, how she handles remote working environments and what she does to recharge.