Our Solutions
We empower retailers to make swift, data-driven decisions responding to customer behaviour.
INSIGHTS PLATFORM
The Advanced Analytical Platform delivers real-time business and customer insights from 100% granular data
ASSORTMENT SUITE
Suite includes Customer Decision Tree (CDT), Needs Unit Analysis, and an Assortment Prioritizer
Advanced Applications
Specialist applications, including SQL based report builder and direct coding options
Segmentation Studio
User-defined customer segmentations across all facts and dimensions in seconds
Collaboration
Secure collaboration with partners supporting joint planning, execution and revenue generation
With the datasapiens platform, we empower you with the tools you need to understand your performance metrics better. Our insight suite is designed to drive growth and make informed decisions.
SALES TREE
KPI Tracker
REPORT BUILDER
PROMO ANALYZER
Business Insights
Unlock Your Performance Insights
Dive deep into your sales data with our Sales Tree feature
Discover how your categories, brands, and products perform compared to previous periods.
Identify the driving forces behind growth and decline.
Analyze performance from various dimensions, such as development, geography, and customer segments.
Get a clear picture of what's working and what needs improvement.
Stay On Top Of Trend Metrics
Track your KPIs dynamically with our KPI Tracker
Whether it's daily, weekly, monthly, quarterly, or yearly analysis, our tool provides valuable insights into how customer behavior impacts your performance.
Stay agile and responsive to market changes.
Uncover Promotion Performance
Our Promo Analyzer takes a deep dive into your promotional strategies.
Detailed information on promotions, including start and end dates, promotion types, media channels, formats, regions, and order channels
evaluate the effectiveness of your campaigns.
our scoring system helps you identify which promotions are suitable for your business and resonate with your customers.
Your Data, Your Way
Create customized reports effortlessly with our Report Builder
Create your customized reports from scratch for better data visualization.
Save scenarios for future use, enabling you to access the insights you need quickly.
analyze real-time raw data by various dimensions, such as item, store, day, time of day, basket, and customer.
Get results on the fly and enhance data visualization to make data-driven decisions.
With the datasapiens platform, we help you to unleash the power of real-time Insights. Use customizable data selection and actionable reports
SOURCE OF VOLUME
SWITCHING ANALYSIS
CROSS PURCHASE
AFFINITY
CUSTOMER PROFILER
Customers Insights
Customer Data for Informed Growth
understand the impact of customer changes on your sales with Source of Volume
Evaluate the effects of marketing campaigns, customer acquisition efforts, and customer retention strategies.
Measures the impact of new, lost, and retained customers' sales changes
Assesses the influence of customer-related events and changes on sales.
Provides valuable insights into the dynamics of your customer base.
Understand Brand Rivalry & Customer’s Preferences
Assess the success of brands or product groups against the competition with Switching Analysis.
Explore brand interactions and their impact on your business.
Evaluate which brands are gaining or losing ground in the competition.
It helps you understand sales dynamics and volume changes due to brand switching.
Discover Buying Patterns and Common Baskets
insight into customer behaviour and optimize your product offering with Affinity Report
Reveal product associations in customer purchases.
Quantify the value of combined and individual purchases.
Uncover valuable customer behaviour patterns.
See which items are frequently bought together and their monetary worth when purchased jointly or separately.
Connecting Behavior Data
Shopping Across Different Categories with Cross Purchase
Track shopping trends across categories and brands.
Analyse deeper insights into user selections.
Complement the Affinity Report for tailored marketing.
Know Your Buyers
Identify Connections Between Customer Segments and Products with Customer Profiler
Enhance targeted marketing for specific customer groups.
Unveil buyer segments' product preferences.
Unlocking the mysteries of customer interactions and preferences.
Launch Success Metrics
New Product Launch in comparison to existing items
Utilizes sales and customer metrics for evaluation.
Evaluates product performance from launch week onward.
Measures the success of newly launched products.
Put the customer at the heart of your assortment strategy. Ours goes beyond traditional metrics, focusing on the fusion of business and customer-centric insights.
CUSTOMER DECISION TRE
NEEDS UNIT ANALYSIS
ASSORTMENT PRIORITIZER
ASSORTMENT SUITE
Optimize Product Groupings
Understand customers decision journey
ensure that your assortment aligns with customer preferences.
categorize products based on substitutability, facilitating effective ranging decisions.
this visual guide streamlines the assortment planning process, helping retailers understand customer preferences
Drive Tailored Assortment
Define your strategy based on the customer’s needs
Define assortment strategy and range sizes (brand, pack size, price point & range width)
Evaluate category performance and substitutability,
Gain a deeper understanding of Needs Units, ensuring a tailored approach to assortment planning.
Rationalise Your Assortment
Prioritize Assortment by making informed decisions
Combine financial performance & customer preference by store.
evaluate item performance within clusters and provide a composite rank based on selected metrics
select items that are candidates for de-listing
Analyze custom segments across our suite of insights reports, take targeted action through media campaigns, and close the loop with retrospective analysis.
SEGMENTATION STUDIO
Focused and Impactful decision-making with Segmentation Studio
Craft Targeted Strategies.
Adapt to changing dynamics with instant segmentation.
Leverage insights into baskets that use your promotions to tailor future promotional activities effectively.
Learn from past successes and challenges to refine your approach continuously.
Define unique hierarchies, upload custom store or product categories, and extract the data for your further analysis.
PRODCUT & STORE ATTRIBUTION
DATA DOWNLOAD
MANAGE & DOWNLOAD DATA
DYNAMIC ATTRIBUTION
DEFINE YOURS PRODUCT OR STORE HIERARCHIES
Customize store or product categories to meet your unique needs.
Analyze competitor stores for formats, sizes, distances, etc.
Make informed decisions tailored to your business objectives.
Employ dynamic product attribution for manufacturers and retailers to attribute products with relevant attributes for specific purposes freely.
export your insights with Data Download
Allow users to export data into Excel sheets for in-depth analysis.
Tailor the data to meet your specific requirements and unleash the power of customized insights.
Keep track of recent trends by using AI powered forecasting & create your customized active environments.
CODING ENVIRONMENT
AI INTEGRATION
ADVANCED FEATURES
JupyterLab Integration
CREATE YOUR OWN customized environment
support a wide range of data science, scientific computing & machine learning workflows
customize and arrange the user interface to suit your needs, ensuring a tailored and efficient workflow.
Create documents seamlessly blending computations, explanatory text, mathematics, images, and rich media representations.
AI integration
understand reports on a first sight with summaries provided by ChatGPT
forecast sales of your categories in respective period with the integration of meta Prophet