Elevate Your Retail Strategy with User-Defined Segments and Audiences

In the world of retail analytics, defined segments like loyalty (RFM), price, lifestyle, shopping missions, churn, and demographics have long been the cornerstones of customer targeting. While undeniably valuable, they come with their own set of limitations.

Reimagining Customer Segmentation

Have you ever yearned to merge loyalty segments with lifestyle and demographics? Perhaps you've noticed that standard lifestyle segmentations fall short of capturing the true essence of your customer base. Or maybe you've wished to overlay your own metrics onto predefined segments for a more tailored approach. What about having the power to create segments on your own without the need for constant requests to analysts or IT?

Well, now you can! Allow us to introduce the datasapiens segment builder, a solution designed to put the power of user-defined customer segments at your fingertips.

Segment Builder

This powerful application amalgamates all the crucial elements necessary for crafting the perfect custom segment or audience. From dimensions and facts to dynamic automated and user-defined attribution, it offers a comprehensive suite of functionalities. And, true to its datasapiens heritage, it's incredibly user-friendly while boasting 100% disaggregated data and real-time calculations.

The resulting segments aren't just confined to the builder itself. They can be seamlessly applied across our range of insights and effortlessly exported via API to partners for Media or CRM execution. Additionally, our platform provides a closed-loop performance evaluation, allowing you to gauge the effectiveness of your campaigns. Moreover, ongoing evaluation tools are available to help you understand the sustained post-campaign impacts.

With the datasapiens segment builder, instant, actionable insights for retailers have reached new heights. Say goodbye to the limitations of predefined segments and embrace a world where your imagination only limits your targeting capabilities.

In conclusion, the datasapiens segment builder is set to revolutionize how retailers approach customer segmentation. Putting the power to create user-defined segments in your hands opens up a realm of possibilities for hyper-targeted marketing strategies. Don't miss the opportunity to take your retail analytics to the next level. Embrace the future of segmentation today!