Team

Koen holds a Master in Marketing Communication Sciences and an Advanced Master of Science – magna cum laude – in Marketing Analysis from Ghent University.

He worked 7 years at dunnhumby in various roles including promotions, trade intelligence & shopper thoughts in the UK. Later he became the head of the solutions team for the CZ & SK market spearheading the innovation of cloud technologies, open source software development and interactive data visualizations.

Koen has extensive experience in delivering insights at board level.

Jiří has spent the majority of his professional career in leading advertising agencies.
Prior to founding his own marketing communication agency RMP, specializing in retail, he led the client service teams in Leo Burnett and Lowe in Prague.

Jiří has worked across a wide range of businesses including both FMCG clients such as Nestle, Unilever, Coca Cola, SAB Miller and financial service organisations such as GE Money, Raiffeisen bank, Kooperativa, CSOB.

Jiří has a vast experience in retail having been responsible for the marketing communications of Tesco’s business for over 12 years.

Sam is a passionate data scientist specialised in helping retailers retain and grow their valuable customers by transforming big data customer analytics into actionable insights.

After graduating with first class honours in mathematics, statistics and operational research, Sam spent seven years at dunnhumby, one of the world's leading data science companies.

He led the Tesco UK stores marketing team, then later became the solutions lead for Tesco Central Europe. There he developed customer segmentations alongside a targeted communications platform to drive customer loyalty.

Michal is a retailer, data driven marketer and an entrepreneur who loves to challenge the status quo. His key areas of expertise are customer loyalty, data analytics and retail innovation.

He has extensive experience working for Tesco Stores where he spent nearly 13 years after graduating from the Czech Technical University. He worked for Tesco in CZ, CEE and the UK where he held various positions in commercial, marketing and at board level.

Michal was behind the launch of Clubcard in Tesco International, tesco.com and the implementation of dunnhumby in CZ/SK.

In 2011, Michal decided to pursue his own projects and dreams in retail, marketing and data analytics/monetization.

Olga is a finance professional, who is passionate about insights.
Strategic thinking, result-orientation and challenging status quo helps her support the businesses towards better and faster decision making.

Olga has joined datasapiens after ten years of financial career, previously working in Retail, FMCG and Financial Audit; she has an experience in Supporting and providing financial insight to Sales/Commercial and Marketing and Leadership teams at different phases of her career. Helping business to make right timely decisions and achieving real positive change is what keeps her motivated.

Olga is a passionate argentine tango dancer and devoted president of the public speaking club.

Zdeněk is a passionate business analyst who loves to work with numbers.

After graduating from the Czech Technical University in Prague he worked for Tesco as a Trade Marketing Specialist. Here he gained experience in making data-driven decisions for CZ and CE region.

Later he worked for Nestlé as a Senior Category Development where he helped customers to improve their business through data.

Lucie is a loyalty and CRM specialist who is passionate about loyalty and personalised approach to customers.

After graduation she joined Tesco, held various positions in Commercial and Marketing. She worked in Clubcard since its launch in Czech, introduced first loyalty mailings. She gained experiences in Tesco UK advising Global loyalty teams and later became Personalisation manager for Central Europe.

Lukáš has been enjoying data and visualizations since grammar school.
It all started with NHL players statistics and a world atlas which he received for his birthday.

In datasapiens his core activities are CRM evaluations, adhoc insights and personal data protection. Prior joining datasapiens Lukáš has over five years’ experience in retail and CRM data analysis - delivering pricing, promotional, range and availability solutions for one of the world’s leading customer science companies, dunnhumby.

He also worked for the market research agency NMS and acquired Media and PR experience with Metro Newspapers and within the European Commission’s Spokesperson’s Service.

Lukáš graduated in Sociology, majoring in applied market research.

Lucie is a data enthusiastic since Excel 95 and her first computer.

She is awarded a master's degrees in Economics and Public Health Protection. Her professional carrier started in a small research company followed by CRM data analysis and running Telco marketing campaigns in Ogilvy.

Later Lucie moved to dunnhumby where she gained experience in the Retail as a data analyst with a unique set of programming, statistics, data wrangling and visualization skills.

Vlastimil got into programming as soon as he got his first computer at the age of 7.

He has a passion for design and a broad background in game development leading to a unique skill-set in systems programming.

Vlastimil started his career at Barclays leading the Research Analytics team. After that he moved to Avast to help shape the Jumpshot analytics platform.

Now at datasapiens Vlastimil is shaping the vision of our technology platform.

Ondřej is an enthusiastic software developer ready for new challenges.

During studies, he started working in first big corporate company Generali Pojišťovna. University gave him an opportunity to study and work abroad, so he already lived in 3 different foreign countries.

On internship in Ireland, he was working for a local educational start-up company which was part of a biggest Irish accelerator. He found out that start-ups and small companies are the right way where he can show all his strengths.

Currently taking care of datasapiens web application based on JavaScript with most modern technologies.

Full stack web developer who loves solving problems and exploring new technologies.

His IT experience started in system administration, hardware and software support. More recently he has been working as a freelancer in front end web development for companies all over the world mainly using modern JavaScript frameworks and python.